By Riley
If you remember Pete Davidson with his 200-plus tattoos before, well he looks different, he recently showed off his ink-free body after a years-long process of removing his 200-plus tattoos, as he takes the title of “official boyfriend" in Reformation's Valentine's Day campaign.
In the campaign video, Davidson "hard launches" his relationship with the brand, saying, "For the past few years, the one thing that’s given me the space to collect myself has been coming here a couple times a week and being the perfect boyfriend."
“Yes, I’m someone’s boyfriend and I take that seriously,” he continues. “Reliability. Loyalty. It’s an accumulation of things. Make her a hot water bottle for when her tummy hurts. Put the seat down. Don’t tell her to relax or try to fix her. Say you’re sorry. Actually, most of the time, don’t say anything at all. It’s honest work, and somebody’s gotten do it."
The ad is based on a “go-to complement to beautiful and talented women everywhere” stars in Reformation ‘s latest campaign, showing off his buff bod in boxer briefs ($38).
Pete Davidson shows off his tattoo-free bod in nothing but his underwear for a new campaign with Reformation.
A little bit about Reformation company - the company been in business since 2009, we’ve been on a mission to bring sustainable fashion to everyone. And we aren’t stopping there. By 2025, we'll be Climate Positive and by 2030, everything we make will be part of a circular fashion system. We do it with great people at our Los Angeles factory and at our partner factories around the world, where we make stuff, you love while moving the industry forward. Not to brag.
Here a look at the ad - https://youtu.be/1EsJTIttah8
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